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REMARKETING
REMARKETING: THE POWERHOUSE OF MARKETING
Remarketing is another often overlooked but valuable list of fans you have already influenced. If you've served them well, your ability to recapture them is incredibly probable. If you aren't remarketing to your past customers or you are not confident your methods are productive, Wise Guyz Marketing can upgrade your campaigns and increase your number of repeat customers.
What is remarketing & why is it so important?
There is a lot of controversy over "remarketing" or "retargeting" your potential and past customers. What is remarketing? How do I remarket and not make my potential customers run for their lives? If they didn't buy the first time, they must not want to buy, right? Wrong! Let us explain.
Remarketing, retargeting or behavioral retargeting are one in the same. It is the technique of marketing to people who have previously visited your site, used your app or interacted with your brand.
There are a number of methods to effectively retarget potential customers without causing them to run like wildfire! We'll talk about some of those here.
Lastly, you may have heard, a potential customer must hear or see your message at least 7 times before they purchase.
Hook, line and sinker - remarketing for the catch!
Have you ever been reading an article or scrolling FaceBook and suddenly noticed an ad for the tea kettle you were looking at on Amazon a few days ago?
That's no coincidence. You were targeted by a remarketing campaign.
Remarketing is a way to advertise to people who have previously visited your site, used your app or interacted with your brand in some way.
By harnessing the power of a well designed and executed remarketing campaign you can reach out again to every person who visits your website long after they've left.
In pay-per-click terms, you'll never have a group of people to advertise to with more potential for bringing you profit than folks who have already visited your site.
Building your target audience is key
There are hundreds of different types of audiences you can create based on as many actions and behaviors.
There are three basic target audience categories: everyone, buyers and interested.
Everyone would encompass everyone who has visited your site.
Buyers are everyone who took a desired action, whether making a purchase, completing a lead-capture form, or something else.
Interested are peole who have arrived on your site and visited certain key pages during their stay on your site.
CREATING REMARKETING CAMPAIGNS
Creating these campaigns is different than your existing search ads. The audiences you're trying to capture are highly targeted and your ads need to address them distinctly.
There are a number of factors to consider when creating and launching successful remarketing campaigns. From bid strategy to geography to frequency. All very important elements of your remarketing campaign to ensure the maximum results. Wise Guyz Marketing can help you build and launch a remarketing campaign perfect for your brand and who you're targeting.
